May 07, 2007 - Sale 2113

Sale 2113 - Lot 5

Price Realized: $ 960
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
27 5/8x17 3/4 inches. Hollerbaum & Schmidt, Berlin.
Condition A-: minor tears in margins. Japan.
In addition to designing posters, Bernhard also worked on global product lines. For these projects he would design a logo, letterhead, advertisements, packaging, labels and other collateral material related to establishing a corporate identity. This poster is an example of just such a campaign, in which the central logo (the bowl with fruit) could be used on all manner of materials, including posters. And for the poster, Bernhard employs his classic system of the image against a flat, solid background with clear typography organized above and below the image. DFP III 169, Bernhard 144.