May 07, 2007 - Sale 2113

Sale 2113 - Lot 7

Price Realized: $ 6,960
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
23 3/4x35 3/4 inches. Hollerbaum & Schmidt, Berlin.
Condition B+: restoration along vertical and horizontal folds; repaired tears in margins and corners.
At first glance this poster appears to be a perfect example of the Sachsplakat (Object Poster) technique. It depicts the product and its packaging in realistic detail against a flat, dark background, and the product name is presented in bold lettering. Yet in his attention to detail, Bernhard has given up some of the power he achieves in other posters through simpler, more stylized depiction of objects with broad outlining. It is a very rare poster, combining objectivity with a realism seldom seen in Bernhard's work. Chocolate p. 120.