Aug 07, 2019 - Sale 2515

Sale 2515 - Lot 180

Price Realized: $ 1,560
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,200 - $ 1,800
LUCIEN LEFÈVRE (1850-?) ELECTRICINE ROUGE & BLANCHE. 1894.
96 1/4x34 1/4 inches, 244 1/2x87 cm. Chaix, Paris.
Condition B+ / A-: minor repaired tears, creases and restoration in margins and along vertical and horizontal folds; small replaced loss in upper right corner. Two-sheets.
Lefèvre, along with Georges Meunier, Lucien Baylac and René Péan, was one of Jules Chéret's disciples who all worked as part of the creative team at the Chaix printing plant. Such a stable of impressive artists gave Chaix the opportunity to line up major accounts to try and replicate Chéret's successes. Electricine, a manufacturer of lamp oil, is a good example. One of Chéret's biggest accounts was Saxoleine, which precluded him from designing advertisements for competing products. So, the account was passed on to Lefèvre and Baylac, who could advertise the product in the style of Chéret without any conflict of interest; this image really does replicate Chéret's style, with the colors, the drawing and the use of the vertical format all being classic components of the Chéret school. DFP-II 513, Reims 805, Wember 530.