May 13, 2021 - Sale 2568

Sale 2568 - Lot 202

Estimate: $ 4,000 - $ 6,000



38 1/4x26 1/4 inches, 97 3/4x67 1/4 cm. [Schön & Maison, Munich.]
Condition C: extensive repaired tears, creases and abrasions along vertical and horizontal folds; repaired tears at edges, one in upper image; losses, replaced losses, creases and abrasions in image; repaired pin holes in corners; margins removed. Mounted on Japan.

An absolute masterpiece of modern graphic design, Hohlwein referred to this poster as "The man with the saddle." The use of a subdued background serves to delineate the overall image from the checkered riding pants and scarlet waistcoat that Hohlwein constructed in a cut-out fashion, inventing a revolutionary style of illustration in the process. This image was so striking that it became an emblem of the company, which used it on catalogue covers and even on their clothing labels. When the German design magazine Gebrauchsgraphik dedicated an entire issue to Hohlwein, the artist drew a modernized version of the image, which shows just how important it was to Hohlwein himself. Hohlwein / Stuttgart 3 (var), Hohlwein / Munich p. 128 no. 101, DFP-III 1328, Modern Poster 56, Wember 406, Muller-Brockmann 59, Art Nouveau p. 237, Word and Image p. 43, Encyclopedie de l'Affiche p. 71, Rademacher pl 125.