Nov 10, 2003 - Sale 1984

Sale 1984 - Lot 62A

Price Realized: $ 3,680
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
LUDWIG HOHLWEIN TERRANOVA. 1909.
341/2x231/2 inches. Terranova Verwetung, Vienna.
Condition A-: creases in margins; metal strips affixed to top and bottom margins. Paper.
Although Hohlwein created another poster for a shoe polish with the same name as this image, these flying gulls, a more-graceful-than-usual example of his flat-color technique, are promoting an Italian tourist destination. However, as there is a Terranova in Sicily and a Terranova in Calabria, it is difficult to determine exactly to where Hohlwein is trying to drive traffice. One of the few posters designed by Hohlwein that was printed in Austria.