May 13, 2013 - Sale 2314

Sale 2314 - Lot 44

Price Realized: $ 1,625
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
M. COCHARD (DATES UNKNOWN) ALGER ALETTI CASINO MUNICIPAL. Circa 1930.
34 1/2x23 3/4 inches, 87 1/2x60 1/4 cm. Baconnier, Algiers.
Condition A.
Joseph Aletti was a hotel and hospitality magnate. Through his family he came to own a string of prominent hotels in Vichy and on the French Riviera. In 1930, the year France was celebrating the 100th anniversary of the French occupation of Algeria, Aletti opened up a large, high-end hotel in the country's capital city. The elegant hotel and casino soon became one of the most fashionable spots in the entire city, and this poster perfectly captures the feeling of the sought-after destination. Although the artist is unknown, the printer Baconnier was one of the best in Algeria. This image also exists in a smaller variant and as a luggage label.