MAGA (GIUSEPPE MAGAGNOLI, 1878-1933) PASTIGLIE LEONE. 1926. 55x39 inches, 139 1/2x99 cm. Maga, Milan. Condition B+: repaired tears, creases, abrasions, restoration and overpainting in margins and image; vertical and horizontal folds. Framed. Magagnoli had worked for years as Vercasson's agent in Italy. When he opened up his own agency in the 1920s, he employed the best Italian designers of the inter-war era. "Pupazzi, Nizzoli, Fabiano, Terzi, Amaldi, and the young Severo Pozzati [Sepo]" were all under contract at the firm (Weill p. 275). Regardless of the artist, the posters were generally just signed "Maga." "Although stylistically very different because they originated from different artists, Maga's posters are almost always persuasive and effective, as well as graphically of great interest" (Bolaffi p. 127).
