MAGA (GUISEPPE MAGAGNOLI, 1878-1933) GACETA DEPORTIVA. Circa 1925. 38 3/4x27 1/2 inches, 98 1/2x70 cm. Maga, Milan. Condition B+: restoration and overpainting along vertical and horizontal folds. Magagnoli had worked for years as Vercasson's agent in Italy. When he opened up his own agency in the 1920s he employed the best Italian designers of the inter-war era. "Pupazzi, Nizzoli, Fabiano, Terzi, Amaldi, and the young Severo Pozzati [Sepo]" were all under contract at the firm (Weill p. 275). Regardless of the artist, the posters were generally just signed "Maga." "Although stylistically very different because they originated from different artists, Maga's posters are almost always persuasive and effective, as well as graphically of great interest" (Bolaffi p. 127). This poster, for a Spanish sports magazine establishes the fact that Maga also had offices in Madrid.
