Apr 21, 2005 - Sale 2039

Sale 2039 - Lot 119

Price Realized: $ 12,650
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 7,000 - $ 10,000
MARCELLO NIZZOLI (1887-1969) CAMPARI. 1926.
51x35 inches. Officine Impresa gen, D'Affissioni e Publicita, Milan.
Condition A-: restoration in image. Japan.
Nizzoli, who was an architect by training and considered one of the first Italian industrial designers (working for Olivetti), began his advertising career with the Maga agency in 1924. He was a bold artist with a strong sense of composition. Campari, a company with a long tradition of commissioning great artists, employed Nizzoli to design two posters. They are both neo-cubist still lives, with the bottle represented in majesty. For this, the better of his two posters, Nizzoli was likely influenced by Fernand Leger's Le Syphon (featuring the glass and seltzer bottle). German version. Menegazzi p. 171.