MARCELLO NIZZOLI (1887-1969) "CAMPARI„ / L'APERITIVO. 1926. 77x55 inches, 195 1/2x139 1/2 cm. Condition A: minor creases and abrasions in margins and image. Two-sheets. Nizzoli, who was an architect by training and considered one of the first Italian industrial designers (working for Olivetti), began his advertising career with the Maga agency in 1924. He was a bold artist with a strong sense of composition. Campari, a company with a long tradition of commissioning great artists, employed Nizzoli to design two posters. They are both neo-cubist still lifes, with the bottle represented in majesty. For this, Nizzoli was likely influenced by Fernand Léger's Le Syphon (featuring a glass and seltzer bottle). Nizzoli p. 10, Menegazzi p. 171, Crouse p. 190, Affiches Art Deco p. 230.
