?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
MAURICE LOGAN (1886-1977) CRATER LAKE / SOUTHERN PACIFIC. 1933. 23x16 inches, 58 1/2x40 1/2 cm. Condition B+: ink stamp and pencil notations at edges; creases in image. Paper. The Southern Pacific Railway relied more on posters for advertising than any other American railroad. "As the twenties progressed, SP [Southern Pacific] management gradually came to the realization that their line's advertising would be more effective if it focussed on a single memorable theme . . . California's romantic appeal" (Zega p. 57). "The line so grew to admire [Logan's] style that in 1928 it was made the campaign's focus" (Zega p. 61).
