Nov 14, 2019 - Sale 2524

Sale 2524 - Lot 168

Price Realized: $ 1,250
Show Hammer Price?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
MAURICE LOGAN (1886-1977) SHASTA ROUTE / SOUTHERN PACIFIC. 1927.
22 3/4x15 3/4 inches, 57 3/4x40 cm.
Condition B+: loss in right margin; repaired tears, creases and minor staining in margins; crease in right margin into image. Paper.
The Southern Pacific Railway relied more on posters for advertising than any other railroad. "As the twenties progressed, [Southern Pacific] management gradually came to the realization that their line's advertising would be more effective if it focused on a single memorable theme . . . California's romantic appeal" (Zega p. 57). "The line so grew to admire [Logan's] style that in 1928 it was made the campaign's focus" (Zega p. 61). Zega 79.