MAURICE LOGAN (1886-1977) TAHOE LAKE REGION / SOUTHERN PACIFIC. 1928. 23x16 inches, 58 1/2x40 1/2 cm. Condition B+: tear through right margin; creases and abrasions in margins. Printed on thick paper. The Southern Pacific Railway relied more on posters for advertising than any other American railroad. "As the twenties progressed, SP [Southern Pacific] management gradually came to the realization that their line's advertising would be more effective if it focussed on a single memorable theme . . . California's romantic appeal" (Zega p. 57). "The line so grew to admire [Logan's] style that in 1928 it was made the campaign's focus" (Zega p. 61).
