?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
MAURICE LOGAN (1886-1977) YOSEMITE / SOUTHERN PACIFIC LINES. 1926. 23x15 3/4 inches, 58 1/2x40 cm. Condition B+: minor repaired tears and restoration in margins; creases in margins and image. The Southern Pacific Railway relied more on posters for advertising than any other railroad. "As the twenties progressed, SP [Southern Pacific] management gradually came to the realization that their line's advertising would be more effective if it focussed on a single memorable theme . . . California's romantic appeal" (Zega p. 57). "The line so grew to admire [Logan's] style that in 1928 it was made the campaign's focus" (Zega p. 61). Zega p. 63.
