Jun 18, 2020 - Sale 2538

Sale 2538 - Lot 23

Price Realized: $ 27,500
Show Hammer Price?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 30,000 - $ 40,000
MAX BURCHARTZ (1887-1961) INTERNATIONALE AUSSTELLUNG / KUNST DER WERBUNG. 1931.
23 1/2x33 inches, 59 3/4x83 3/4 cm. Anstalt F.W. Rohden, Essen.
Condition B+: repaired tears and abrasions at edges, some into image; creases in margins and image; pin holes in corners; lifting from linen at top right corner; tipped to mount. Framed.
"This poster is a striking example of the new combination of typography and photography - or Typophoto - that became widely used in the 1920s" (Modernism p. 208). Burchartz was an influential photographer, typographer and designer. He studied briefly at the Bauhaus under Theo van Doesburg before starting his own advertising agency. To promote an exhibition on art and advertising, Burchartz employs photomontage to create an ingenious image, in which the tensile forces between the hands and the string create a powerful attraction. From a modern perspective, the poster assumes a prescient quality with its allusion to the manipulative power of advertising and the concept of advertisers as puppet masters to the public's interests - a theory that did not exist at the time. Avant Garde p. 164, Modernism 132, Berman p. 107, Typographie und Werbegestaltung no. 8, Weill 258, Plakat Kunst p. 126, Verfuhrungen 252, MoMA 174.1991.

From the estate of Alexander Kaplen.