May 06, 2002 - Sale 1935

Sale 1935 - Lot 68

Price Realized: $ 805
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 600 - $ 900
MAX HUBER (1919- ) REMO MUNATORI (1912- ) SANADON FA LA DONNA SANA.
27 1/2x19 1/2 inches. Offiche Graphice Antonio Saita, Milan.
Condition A: minor creases in image.
After studying in Zurich, Max Huber went to Italy as Director of the Studio Boggieri. He returned to Switzerland during the war, where he worked with Max Bill, and then finally settled, once again, in Italy where he worked for the Triennial (winning a gold medal there) and did work for major clients like Olivetti and the department store La Rinascente. Remo Muratore, himself a graphic designer and architect, won two gold medals at the Triennial of Milan in 1940 and 1954, and worked for RAI, Pirelli and the Piccolo Theater of Milan. Both men created visual arrangements based on a modern use of photography with bold colors. Working in the same city and on the same projects, they became friends and occasionally joined forces, as they did with this poster for medicine: A photograph with a slightly turned perspective, vivid colors and bold, progressive typography all combine to make for a rare and fine example of a post war Italian advertisement.