May 10, 2016 - Sale 2414

Sale 2414 - Lot 214

Price Realized: $ 1,430
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 400 - $ 600
MAX HUBER (1919-1992) LOTTERIA DI MONZA / 500 MIGLIA DI MONZA. 1957.
53x38 inches, 134 1/2x96 1/2 cm. M & G. Pirovano, Milan.
Condition B-: replaced lower left corner; repaired tears at edges affecting image; creases, tears and restoration in image and along horizontal fold; staining in image.
Born in Zürich, Huber moved to Milan in the 1930s where he worked for Studio Boggeri. He returned to Switzerland briefly before settling again in Italy in 1946. He had a strong influence on Italian graphic design, mixing Constructivist principles with bold colors. His posters for La Rinascente, as well as those done for the Italian Automobile Club and Olivetti, can be considered masterpieces of a well balanced, wild imagination. Here, in one of several posters he designed for this prestigious Italian car race, Huber seamlessly mixes the colors of the Italian flag with a photograph of Formula Three racing cars speeding around a track. This is a paragon of motion graphics, reminiscent of Moholy Nagy's 1924 photomontage Pneumatik, which features a nearly identical mise en page. Huber p. 57, Fotoplakate 82.