Dec 18, 2003 - Sale 1991

Sale 1991 - Lot 4

Price Realized: $ 9,200
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 8,000 - $ 12,000
MAYOR LOW. Group of 8 posters. 1903.
Sizes vary, each approximately 29x19 inches. The Metropolitan Printing Co., New York
Condition varies, generally B+: some paper loss along vertical and horizontal folds; minor creases in margins. Matted and framed.
Seth Low had been a two-term mayor of Brooklyn and a president of Columbia College before he was elected as the first Governor of the five, unified boroughs of New York City in 1901. Politically he was liberally progressive and as the president of Columbia he was known as "the great harmonizer." He was nominated by the newly found Citizens Union Party in an attempt to remove corrupt Tamanny Hall politicians from the post. The Columbia Encyclopedia (6th edition, 2001) explains that while in office "He reformed the police and education departments, reorganized the city finances, compelled the electrification of the New York Central RR within the city, and attacked the continued existence of unsanitary tenements." Running for reelection he employed this exceptional Art Nouveau style political campaign, in which the central figure holding aloft a tablet and the two pedestals on either side of her remain constant through the eight images, but the words in tablets and the pedestals change as do the background of each poster to best represent the message in the poster. The messages and the images are indicative of Low's great progressive platform as well as being dismissive of Tamanny Hall's deplorable performance. The constant, Lady Liberty-like, statuesque figure, is reminiscent of the great Greek statues of Justice or Athena, standing guard outside of ancient temples or contemporary courts. As attractive, and visually identifiable as this campaign was, it did little good for Seth Low. As the Columbia Encyclopedia concludes, "He was not reelected."