Apr 21, 2005 - Sale 2039

Sale 2039 - Lot 154

Price Realized: $ 978
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
MICHAEL ENGELMANN (1928 - ) MODA CON E SENSA PREGIUDIZI. 1956.
27x38 inches. Cartotecnica, Milan.
Condition B+: tape on verso; creases in image. Paper.
Engelmann was largely a self-taught artist. He fled to the United States in 1941 and decided to devote himself to advertising and graphic design. He returned to his native Germany in 1949 where he became Art Director of the Neue Zeitung in Munich, as well as taking design commissions from other major firms such as Pirelli and Rothhandle Cigarettes (the campaign that made him famous). During those years he was also working in Milan, and for this Italian brand he departed radically from his traditional style. Known primarily for his "straightforward photography, a restrained color scheme, simple texts set in functional typeface" (Poster Collection 10: Michael Engelmann. Foreward by Felix Studinka,) here Engelmann uses a humorous, post-surrealist style. He matches the light-hearted title of the poster, "Fashion, with or without Prejudice," by building a colorful little abstract "mod" theatre, with mannequins.