?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,200 - $ 1,800
MAURICE LOGAN (1886-1977)
TAHOE LAKE REGION / SOUTHERN PACIFIC. 1928.
22 3/4x15 3/4 inches, 57 3/4x40 cm. Condition B+: slight darkening at edges; creases and minor abrasions in margins and image.
The Southern Pacific Railway relied more on posters for advertising than any other railroad. "As the twenties progressed, [Southern Pacific] management gradually came to the realization that their line's advertising would be more effective if it focused on a single memorable theme . . . California's romantic appeal" (Zega p. 57).