Best known for his iconic magazine covers, Norman Rockwell also created a number of commercial works throughout his career, including a series of advertisements for Raybestos, a manufacturer of brake linings and other automotive components. These ads demonstrate Rockwell's ability to infuse technical or industrial subjects with warmth, narrative, and a touch of humor.
Rockwell emphasized storytelling over technical detail, portraying everyday scenes that highlighted the importance of safety and trust, such as mechanics at work or families on the road. These illustrations helped position Raybestos as a dependable, all-American brand.
