?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 15,000 - $ 25,000
NORMAN ROCKWELL (1894-1978) "Have You These Features?" Schenley Cream of Kentucky, whiskey advertisement.
Illustration featured in a print ad for Schenley's "Cream of Kentucky" 90 Proof Straight Bourbon Whiskey, published in Collier's magazine, September 10, 1938 (and possibly elsewhere). Charcoal and colored pencil on paper, backed with archival paper and tissue. Image measures 377x148 mm; 14 7/8x5 7/8 inches, on 15x9 3/4-inch sheet. Signed "Norman Rockwell" in red, lower left image. Cornered to window matte and archivally framed to 21 1/2x14 inches. A copy of the magazine accompanies the artwork. The ad appears on page 71 and is printed in opposite position to the original artwork.
Literature: L.N. Moffatt, Norman Rockwell: A Definitive Catalogue, vol. I, Stockbridge, Massachusetts, 1986, pp. 522-23.
In addition to his prolific work for The Saturday Evening Post at this time, Rockwell was also in high demand for calendars and print advertisements. Throughout the late 1930s and early `40s, he created several illustrations for Shenley's, speaking to their ideal customer, the sensualist imbiber with "knowing eyes" who seeks a more luxurious style of bourbon. The copy reads: "If you are this type you'll like this bourbon that's `Double Rich!'" An inset panel defines with pointed arrows to the specific physical features of one such young man in the know, poking his head out from a shower curtain: "Have you these features? Eyes - of a type who keeps calm-cool-contented; Lips - that rejoice in luxurious living." Presumably showering after a hot summer day, this guy is ready for a drink, as defined by the concluding copy "For you who love to bask in the cool luxury during summer warmth . . . the `Double-Rich' Kentucky straight Bourbon in highballs is ideal . . . try it!"
