May 25, 2017 - Sale 2449

Sale 2449 - Lot 197

Price Realized: $ 585
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 600 - $ 900
OTIS SHEPARD (1894-1969) TREAT YOURSELF DAILY TO DELICIOUS . . . / DOUBLEMINT GUM. Trolley Card. Circa 1939.
10 1/2x41 1/2 inches, 26 3/4x105 1/2 cm.
Condition A-: time-staining at edges, slightly into image. Printed on card. Framed.
"Wrigley's Doublemint gum was first produced in 1914. Throughout its long history, twins have been used to advertise the product . . . [this poster was] created as part of a billboard campaign by Otis Shepard, who worked as the art director of the Wrigley Company from 1932 until 1962. His airbrush technique, economy of line, and clean modern design made Otis Shepard one of America's premier poster designers" (https://www.loc.gov/exhibits/treasures/tri183.html).