OTIS SHEPARD (1894-1969) WRIGLEY'S JUICY FRUIT / DIFFERENT! DELICIOUS! Trolley card. Circa 1951. 11x28 inches, 28x71 cm. Condition B+: toning at edges. Mounted on card. "Shep's criteria for a successful advertisement was that its meaning should be grasped by the viewer in five seconds or less. He used prodigious areas of flat color, which he felt made an image look clean, and he airbrushed details to make them look luminous" (Shepard p. 92).