?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
OTIS SHEPARD CATALINA. 1938. 391/4x51 inches. Condition A-: minor restoration and repaired tears in margins. A bright and sunny view of a promenade on Catalina island. Located only 22 miles away from Los Angeles, the island's Mexican roots are very apparent. The life of Otis Shepard was one long, successful exercise in modern advertising. His career began in 1917 with the Foster and Kleiser Outdoor Advertising Company in San Francisco. By 1927 he was in charge of America's "first, full-scale outdoor poster art department, and a few years later he became the chief creative director for the entire F&K organization" (Strauss p. 68). In 1930 he moved to New York City and by 1932 made his first posters for Wrigley's, the gum company. For the next 30 years of his life he served the company exclusively. His work "seduced the public with beautiful imagery; the pictures never seemed tired, never suffered from repetition, yet were comfortably continuous in each theme."The figures in the poster are wearing uniforms designed by Dorothy Shepard and the Sombrero fountain in the poster was designed by Otis Shepard. This poster was inspired by the British Rail travel posters. (Strauss p. 74)
