May 10, 2012 - Sale 2278

Sale 2278 - Lot 89

Price Realized: $ 1,440
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,200 - $ 1,800
OTTO BAUMBERGER (1889-1960) NEUE ZÜRCHER ZEITUNG. 1928.
49 1/2x35 1/2 inches, 126x90 cm. Wolfsberg, Zurich.
Condition A / A-: creases in margins and image. Framed.
Baumberger was one the most prolific and versatile Swiss graphic designers. His posters switched nimbly between near photographic representations of objects via the Neue Sachlichkeit, minimal typographic creations, abstract and realistic landscapes and concise Art Deco designs. Here, he artfully presents silhouettes in profile reading newspapers. Perhaps the three heads reinforce the newspaper's claim of appearing three times a day. The typography is cleverly arranged along two diagonals, which, along with the people's faces, helps create intense movement within the image to highlight the message. Baumberger 144, Swiss Posters p. 134.