Apr 24 at 12:00 PM - Sale 2702 -

Sale 2702 - Lot 67

Estimate: $ 6,000 - $ 9,000

OTTO MORACH (1887-1973)

JEDERMANN PKZ. 1928.

51x35¾ inches, 129½x90¾ cm. Wolfsberg, Zurich.
Condition A-: minor creases and abrasions in margins and image. Framed.

Morach is best known for elongated, abstract landscapes. For this poster he uses a totally different but equally original approach. He presents the viewer with two ordinary people ("every man"), depicted in an almost cut-out, collage-like fashion. They are dressed alike (albeit in different colors) and they are reading newspapers that show a PKZ ad on the back. Adding to the unusual, almost hypnotic effect of the image, is the fact that the men are both placed at a slight angle, ensuring that when three or more of these posters were posted side by side, the visual effect would have been very strong. This is the German version.

Crouse p. 144, Weill 452, Art Deco Graphics p. 84 (var), Made in Switzerland p. 108.
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