Apr 21, 2005 - Sale 2039

Sale 2039 - Lot 84

Price Realized: $ 4,600
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000
OTTO MORACH (1887-1973) JEDERMANN PKZ.
501/2x35 Wolfsberg, Zurich.
Condition B+: restored losses and repaired tears in margins.
Morach is best known for elongated, abstract landscapes (see lots ???). For this poster he uses a totally different but equally original approach. He presents the viewer with two ordinary people ("every man"), depicted in an almost cut-out, collage-like fashion. They are dressed alike (albeit in different colors) and they are reading newspapers that show a PKZ ad on the back. Adding to the unusual, almost hypnotic effect of the image, is the fact that the men are both placed at a slight angle, ensuring that when three or more of these posters were posted side by side, the visual effect would have been very strong. German version. Weill 452.