P. ROQUIN (DATES UNKNOWN) CUNARD WHITE STAR LINE. 1938. 39x24 1/4 inches. Nadal, Paris. Condition A. Nadal was a highly efficient advertising studio that not only designed posters and brochures but also created all sorts of advertising objects for their clients. Among their respected and important clientele were Bugatti, Renault and the French branch of the White Star Cunard Line. H.M.S. Queen Mary, "the Queen of the Atlantic," was launched in 1936 and became the fiercest competitor to the famed Normandie in her bid to win the coveted Blue Ribbon (fastest crossing of the Atlantic). This stock poster (the blank space in the middle could be filled in by any ticket agency or promotional company), is a very interesting early photographic work. With the gradation from a printed solid blue sky to the sharp photography of the skyscrapers, it is a rare example of the use of photography in French advertising in the 1930s.
