PAOLO FEDERICO GARETTO LIDO ALL THE WAY / ITALIAN LINE. 1937. 36x24 inches. Condition B+: repaired tears in margins; creases and abrasions in image. Silk screen. A scarce poster for the Italian Line featuring fashionable travelers being catered to aboard one of the company's ships. Born in Italy, Garetto moved to Paris in the 1930s. In his early career he was known as a caricaturist of actors and politicians, but by 1934, was regularly designing covers for Vanity Fair. In constant demand, he travelled back and forth between Paris and London, and spent four months every year working in America, where he received frequent assignments from such media giants as J. Walter Thompson, N.Y. Ayer and McCann Ericsson.
