?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,500 - $ 3,500
PAUL RAND (1914-1996)
Subway Posters Score / 24 Hours a Day They Never Miss. 1947. Lithograph poster. 111x73 cm, 43¾x28¾ inches.
A playful and colorful Paul Rand commission for the New York Subways Advertising Co.
In 1947 the New York Subways Advertising Company launched a prominent campaign to help glorify the efficiency of advertising in the subway. Rand was among the pre-eminent artists chosen to contribute designs. The roster of participants involved in the project were the most prominent practitioners of the craft ever assembled, many of whom had immigrated from Europe, and included Erik Nitsche, Otis Shepard, Joseph Binder, Jean Carlu, Herbert Bayer, McKnight Kauffer, Lester Beall, Sascha Maurer and Lucian Bernhard.
