Apr 24, 2014 - Sale 2346

Sale 2346 - Lot 2

Price Realized: $ 1,664
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
PAUL SCHEURICH (1883-1945) OLIVER. 1909.
26 1/4x36 inches, 66 3/4x91 1/2 cm. Hollerbaum & Schmidt.
Condition A- / B+: tears at edges; minor creases in image; pencil notation in lower right corner. Matted and framed.
Scheurich was born in New York but settled in Germanyto work. A painter, sculptor and prolific graphic designer, he worked as a professor in Meissen (of porcelain painting) and then in Dresden for graphic design. In Berlin, Scheurich worked for the renowned printer Hollerbaum & Schmidt. In the years before the First World War, they were known not only for the quality of their lithography but also the impressive stable of artists they employed, such as Lucian Bernhardt, Hans Rudi Erdt and Julius Klinger. Scheurich's style was much like his counterparts in that it was heavily influenced by the British school, employing flat tones and no outlining. Such is the case in this Lucian Bernhard-style Sachs Plakat (Object Poster), in which the object being advertised is depicted against a flat background. It is curious to note the Bernhard's seminal poster for Adler typewriters was also designed in 1909. It is impossible to determine which image influenced the other. DFP-III 2854.