PAUL SCHUITEMA (1897-1973) TENTOONSTELLING PAUL SCHUITEMA. 1965. 37 1/4x25 1/2 inches, 94 1/2x64 3/4 cm. Mouton & Co., The Hague. Condition A. A pioneer in modernistic graphic design, Schuitema also worked as a photographer, filmmaker and furniture designer. After WWI, his first major client was Berkel Scales for whom he designed a complete graphic line. Later on, he also did work for Philips and the Dutch Post Office. A teacher at the Royal Academy in Den Haag, Schuitema's virtuosity at photomontage, New Typography, and graphic design tricks such as overprinting, influenced the next generation of Dutch designers. This image, for a one-man show of his work at the Stedelijk Museum in Amsterdam, with its overlay of bright, translucent blocks of color, clearly indicates Schuitema's mastery of typography and color printing.
