?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000
PERCY TROMPF (1902-1964) AUSTRALIA. 1929. 40x25 inches, 101 1/2x65 cm. Condition B+: expertly repaired tears, restored losses, overpainting and restoration in margins and text. A view of the crowd, excitement and even some of the cars in parking lot of Bondi Beach, as seen from the front of the former Astra Hotel. Although the beach is not named on the poster, nor the perspective correct the beach is unmistakable. This iconic image is considered a "national treasure [and] . . . the embodiment of a national culture in the interwar years" (Australian Beach Cultures pp. 1 and 2). The Australian National Travel Association (ANTA) was formed in 1929. Its purpose was to help market Australia as a travel destination to the American and British markets. "To communicate its message to a world that knew little of Australia, the ANTA had to resort to producing striking imagery and simple slogans . . . ANTA became heavily involved in commissioning travel posters" (Trading Places p. 5). This scene of Bondi Beach was one of the first posters produced by the Association. Lebovic 4.
