Oct 18, 2013 - Sale 2326

Sale 2326 - Lot 146

Price Realized: $ 6,500
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 7,000 - $ 10,000
PETER IRWIN BROWN (1903-?) YOUR CONTINENTAL HOLIDAY. 1932.
40x50 1/4 inches, 101 1/2x127 1/2 cm. John Horn, London.
Condition B+: creasing and minor restoration in margins and corners; restoration in image; vertical and horizontal folds.
Brown designed posters for the London City Council, London Midland & Scottish Railway, Great Western Railway and the Japanese Government Railway. This is a standout image from the early 1930s, when his style took a colorful leap into bold, streamlined, Art Deco design. Introduced to the commercial world in 1923, neon lighting and signage had become a world-wide sensation by the 1930s. In 1929, the city of Las Vegas installed its first neon sign and in 1933, the Chicago World's Fair brought neon to the world's attention by using it extensively throughout the fairgrounds. This bright, electric poster, which appears chronologically between those two seminal events, is one of the earliest posters to evoke the exciting colors and feeling of neon lights.