PHOTOGRAPH BY CHRISTIAN COIGNY (1946- ) GRIEDER. 1979. 49 1/2x35 inches, 125 3/4x89 cm. Duo D'Art, Geneva. Condition A: minor abrasions at edges. Framed. Coigny is a Swiss fashion photographer known for primarily working in black and white. From 1975 to 1985, he designed posters for the Bon Genie Greider department store company. The extensive campaign is notable for its stylized, staged tableaux within surreal and geometrically-imagined settings. In keeping with the majority of the designs, the model's face remains obscured or out of the frame of the image. In this photo, like in his others for the series, he is less interested in promoting the store or any products they might sell, and more interested in creating the feeling of intriguing situations. Surrealist, theatrical and daring with his layouts, Coigny's images for the company are always fascinating and invite the viewer into the dreams he has designed. This fanciful, saturated image stands out as one of the most colorful of the posters in the series. Schweiz / Plakat p. 102.
