Mar 09, 2023 - Sale 2629

Sale 2629 - Lot 218

Estimate: $ 1,200 - $ 1,800



62x46 1/2 inches, 157 1/2x118 cm. Edita, Paris.
Condition A- / B+: creases and abrasions in margins and image.

Fix-Masseau began working in the 1920s, with the enviable position of assistant in Cassandre's studio, where he learned first-hand about Cassandre's style and techniques. He continued working through the 1980s, when he designed a series of posters for the Venice-Simplon Orient Express. While several of Fix-Masseau's most prominent travel posters clearly reflect his mentor's influence, this poster is more in the style of the images created by Francis Bernard for the Arts Menagers exhibitions. Here, the product itself is highlighted by the virtue of being a sharp photograph in the midst of a blue background. The silhouette of the woman is shown holding a plug to indicate that the stove is electrically run, and a match, to display how simple the product is to use. The fact that Mirus also employed Charles Loupot to design several posters for the company is a testament to their sophisticated advertising strategy.