PLINIO CODOGNATO (1878-1940) FIAT / 520 / . . . OPTIMA! 1928. 65 1/2x52 inches, 166 1/2x132 cm. G. Ricordi & C., Milan. Condition B: repaired tears, creases, abrasions, restoration and restored losses in margins and image; vertical and horizontal folds. Two-sheets. After early training as a painter, Codognato dedicated himself to advertising illustration. In 1904, he gained recognition with his design for the Verona Horse Fair, and for the next 35 years he designed 150 posters. His style ranged from humorous images, comparable to works by Cappiello and Mauzan, to near-Futurist images of speeding cars and majestic automobiles. He was also closely associated with Fiat, for whom he designed a number of impressive images. Fiat p. 48, Salon Auto 67, Crouse p. 52.
