?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
PLINIO COGDONATO (1878-1940) ANATRICOGENO. 541/2x381/2 inches. D. Loen, Milan. Condition B-: restored losses affecting image; replaced top margin; restoration, creases and repaired tears along vertical and horizontal folds. Trained as a painter, Cogdonato did a lot of illustration and advertising work, often inspired by historical themes. He was also a prolific poster designer who received commissions from most of Italy's largest advertisers such as Campari, Cinzano, Fiat and Pirelli. This poster, in a similar style to Marcello Dudovich's, is selling a hair tonic. And even though his case seems beyond hope, this bald gentleman certainly seems delighted to be offered this miraculous product by such a charming lady.
