?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
RAP ORÉAL. Gouache maquette. 12 1/4x9 1/2 inches. Condition B+: foxing; pinholes in corners. Paper. Before the Second World War, L'Oreal was not the international cosmetic giant it has since become, but the hard work of the company's founder, Eugene Schueller, helped turn the company into one of the cosmetic leaders in France. Schueller had a strong belief in the value of advertising and a good eye for innovative creation. Among the top artists he commissioned to work for his company were Charles Loupot and Raymond Savignac. With all of the company's different products, in a field where advertising was essential, L'Oreal commissioned a lot of graphics. The company not only produced posters, but also magazine ads and point-of-sale promotional material. Over the years, countless designers worked on the firm's advertising. Most of them have remained anonymous, or, like Rap, never gained lasting reputations. This charming image, with four ravishing women in profile, is obviously promoting L'Oreal's line of hair dyes. It has a fluid touch, with a nice movement of line, and employs clever modern typography.
