May 07, 2015 - Sale 2382

Sale 2382 - Lot 113

Price Realized: $ 1,430
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
RAYMOND GID (1905-2000) AIR FRANCE / FLY TO PARIS. 1953.
39 1/4x24 1/4 inches, 99 1/2x61 1/2 cm. Bedos & Cie., Paris.
Condition A-: tears and folds at edges. Paper.
This exceptional, scarce image resulted from a commission requesting a poster "whose contagious cheerfulness attracts people to the capital" (Gid p. 51). It harmoniously pairs a photographic image of one of the company's Lockheed Constellations with a fashionable, patriotically-colored and stylized representation of Paris's beauty and cultural icons. Raymond Gid 57 (var), not in Air France.