Nov 08, 2012 - Sale 2293

Sale 2293 - Lot 33

Price Realized: $ 2,040
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
RAYMOND GID (1905-2000) AIR FRANCE / FLY TO PARIS. 1953.
39x24 3/4 inches, 99x63 cm. Bedos, Paris.
Condition B+ / B: restored loss in upper right corner; creases, restoration and repaired tears in corners and at edges; restored pin holes in corners.
This exceptional and surprisingly rare image resulted from a commission requesting a poster "whose contagious cheerfulness attracts people to the capital" (Gid p. 51). It harmoniously pairs a photographic image of one of the company's Lockheed Constellations with a fashionable, patriotically-colored and stylized representation of Paris' beauty and cultural icons. Gid 57 (var), not in Air France.