RAYMOND SAVIGNAC (1907-2002) ACHETEZ UNE CARTE DEMI - TARIF SNCF. 1976. 38 3/4x23 1/4 inches, 98 1/2x59 cm. De La Vasselais, Paris. Condition A: unobtrusive horizontal fold. One of Savignac's most clever concepts and a perfect example of his "visual gag" system, in which he uses half of a traveler to advertise half-price tickets being offered by French Railway. It is a simple idea which delivers the message instantly. Raymond Gid p. 480, Savignac A a Z, p. 90.
