?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
RAYMOND SAVIGNAC (1907-2002) MONSAVON AU LAIT. 1949. 59x39 inches. Bedos, Paris. Condition A-: creases in image. Paper. Much like Alphonse Mucha's big break, when he was the only designer working over Christmas and Sarah Bernhardt needed him to quickly design a poster for her, Savignac's career took off thanks to a similar miracle. In 1949, when Savignac was jobless and broke, he and his friend Bernard Villemot decided to launch an exhibit of their maquettes. At the show, Eugene Schueller, who was the boss of L'Oreal (the parent company of Monsavon), became enthusiastic about one of Savignac's illustrations (which he had actually refused to use several years earlier.) With the war over, people were no longer interested in the cold, geometric images of Art Deco, but rather preferred humorous, brightly colored images. It was precisely this formula that Savignac provided with his "gags visuals (visual gags). His best posters are immediately understandable and can work without any text at all. Here, to indicate that Monsavon is made with milk, he goes directly to the source, and shows the soap coming out of a cow's udders! Weill 515, Savignac 314.
