?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 5,000 - $ 7,500
ROGER BRODERS (1883-1953)
SUR LA COTE D'AZUR. Circa 1931.
39 1/2x24 1/2 inches, 100 1/2x62 1/4 cm. Lucien Serre, Paris. Condition B+: minor creases and stains in image; slight restoration at bottom image. Matted and framed.
More than just the joyful expression of an enthusiastic young woman greeting the day and embracing the climate on the Cote d'Azur, this poster has been cited as a classic example of shifting social mores, as well as a shift in the design of travel posters themselves. Here, the traditional "aristocratic or upper middle-class woman in a long crinoline dress who is carrying an umbrella in hand to protect herself from the sun [who was depicted in many turn-of-the-century travel posters], gives way to a young, buxom sun worshiper" (Azur p. 19). In 1933, this image was used by the PLM on the cover of a travel brochure (see www.travelbrochuregraphics.com). Broders p. 90, Perry / Broders p. 29, Le Train p. 102, Azur cover & 11, Golden Age p. 109.
