ROGER BRODERS (1883-1953) LYS - CHANTILLY. Circa 1928. 46 3/4x31 inches, 118 3/4x78 3/4 cm. Lucien Serre, Paris. Condition A. Built on land formerly owned by the Duke of Aumale, this new housing development began selling villas in Lys-Chantilly starting in 1925. Aimed at wealthy families, the advertisements offered utopic wonderlands of country living and the sportsman's lifestyle. The Art Deco composition of the lady and her sleek greyhound against a geometric background, with bucolic scenes of a golf game, combine with the stylized text to create a "belle oeuvre" on par with the complex being advertised. In 1930, A.M. Cassandre also designed a poster for this development. Broders p. 42, Perry / Broders p. 45, Quand l'Affiche 105, Le Sport 171, Tennis p. 53-3, L'Affiche Tennis (67).
