Aug 06, 2014 - Sale 2356

Sale 2356 - Lot 342

Price Realized: $ 5,000
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 4,000 - $ 6,000
ROGER BRODERS (1883-1953) SAINTE - MAXIME. 1929.
39 1/4x24 1/4 inches, 99 3/4x61 1/2 cm. Lucien Serre, Paris.
Condition A: restored creases in top margin.
It is with this image that Broders formally turns toward geometric compositions, fully embracing flat planes of color and stylized landscapes. It was one of his most popular posters during his lifetime and was widely used by several different organizations. Originally issued in 1928, the PLM railroad used this version in 1929, printed in a slightly smaller format. The S.N.C.F. used it as a poster in the mid 1930s, and the Saint-Maxime tourist office also employed it as a promotional image. Broders p. 85A and 85B (var), Perry / Broders p. 33, Reclame 96, Riviera 40, Voyage p. 39, Golden Age 136.