Dec 15, 2011 - Sale 2266

Sale 2266 - Lot 88

Price Realized: $ 11,400
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 7,000 - $ 10,000
ROGER BRODERS (1883-1953) SUR LA CÔTE D'AZUR. Circa 1931.
39 1/4x24 3/4 inches, 99 1/2x63 cm. Lucien Serre, Paris.
Condition A / A-: minor restoration in corners.
This poster has been cited as a classic example of shifting social mores as well as a shift in the design of travel posters themselves, in that the traditional "aristocratic or upper middle class woman in a long crinoline dress who is carrying an umbrella in hand to protect herself from the sun [who was depicted in many turn-of-the-century travel posters], gives way to a young, buxom sun worshipper" (Azur p. 19). In 1933, this image was used by the PLM on the cover of a travel brochure (see Broders p. 90, Perry / Broders p. 29, Le Train p. 102, Azur cover and 11, Golden Age p. 109.