Oct 10 at 12:00 PM - Sale 2681 -

Sale 2681 - Lot 102

Estimate: $ 5,000 - $ 7,500

ROGER BRODERS (1883-1953)

SUR LA COTE D'AZUR. Circa 1931.

39¼x24½ inches, 99¾x62¼ cm. Lucien Serre, Paris.
Condition B+: minor creases, repaired tears and darkening at edges; minor abrasions in image; minor overpainting along unobtrusive horizontal fold; restored bottom left corner.

More than just the joyful expression of an enthusiastic young woman greeting the day and embracing the climate on the Cote d'Azur, this poster has been cited as a classic example of shifting social mores, as well as a shift in the design of travel posters themselves. Here, the traditional "aristocratic or upper middle-class woman in a long crinoline dress who is carrying an umbrella in hand to protect herself from the sun [who was depicted in many turn-of-the-century travel posters], gives way to a young, buxom sun worshiper" (Azur p. 19). In 1933, this image was used by the PLM on the cover of a travel brochure (see travelbrochuregraphics.com).

Broders p. 90, Perry / Broders p. 29, Le Train p. 102, Azur cover & 11, Golden Age p. 109.
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