Nov 14, 2019 - Sale 2524

Sale 2524 - Lot 195

Price Realized: $ 2,500
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,500 - $ 2,000
ROGER COUILLARD (1910-1999) GO EMPRESS TO CANADA AND UNITED STATES / CANADIAN PACIFIC. 1950.
39 1/2x24 3/4 inches, 100 1/4x63 cm.
Condition A / A-: minor creases and abrasions at top edge and corners; silkscreened text.
An Art Deco-style image of the Canadian Pacific's White Empress steamship in the style popularized by A.M. Cassandre. Despite its 1930s look, this poster is identifiable as a post-war image because of the "Canadian Pacific red-and-white-checkered houseflags which were painted on the sides of the ships' funnels" (Canadian Pacific p. 59), a feature of post-World War II marketing by the company. rare. The more frequently seen version of this poster advertises the journey in the other direction, "Sail White Empress to Europe," and doesn't have the words "Canadian Pacific" at the top. Canadian Pacific p. 287, Canadian Pacific / Choko np.